My entire career has been spent working in the Licensing industry where Band Image, Brand Awareness and Brand Care are the core activities not only for success but for existence itself for the Licensing business._cc781905-5cde-3194 -bb3b-136bad5cf58d_
I took care of collections aimed at the mass market (Walt Disney, Warner Bross, Marvel), in fashion (Naf Naf, Little Marcel), in sport (Sergio Tacchini) and high fashion (New Man, Sofia Mare).

I have also accompanied companies in the process of creating single-brand networks in stores, creating franchise stores and creating and launching an Own Brand on the market.